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The team all ride and there is a company culture of a ‘lunch ride’ which is used to discuss new ideas or solve current problems that might be present. They have formed a work-family of many long serving employees who are both competitive and passionate about what they do. The team at Litespeed believe that, very much like their moulding of titanium, the moulding of a work culture cannot be forced upon their staff and that it needs to be built from the ground up. Carrying the analogy forward they want to create ‘music’ with their designs, where the bike and the rider form a single harmonious whole. They liken the making of their bikes to that of making a musical instrument, where the most important aspect is the sound that the instrument provides rather than what they want it to specifically look like.
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With this premise established, they build the bike from scratch making sure that every twist and turn of the material is solely focused on delivering that experience the client is after. They don’t just make bikes and sell them on to the general public, they ask the question as to what the client actually needs and wants out of their bike. The only things that receives more attention than their titanium are the specific needs of their customers. Their dedication didn’t go unnoticed as NASA found themselves stumped when they needed certain shape titanium tubes for their Mars ‘Curiosity’ Rover, they enlisted the help of the team at Litespeed which has seen a longstanding partnership formed between Litespeed and NASA. Their love for titanium and dedication to constant improvement have lead them to be industry leaders in terms of shaping titanium to the exact needs of their clients. Born over 30 years ago in the town of Chattanooga, Tennessee in the United States, Litespeed has always forged its own path rather than follow the capricious mainstream trends in the cycling industry.
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